At a time when Toronto’s rental market is experiencing a resurgence, realtors are getting inventive in an effort to get extra eyes on their listings.
This contains native realtor Sam Ghamsari, who lately made a intelligent parody video based mostly on Netflix’s hit sequence You to assist promote his newest itemizing — a spacious 1,400 sq. foot loft at 90 Sumach Avenue.
Positioned in Corktown, 90 Sumach Avenue was formally a CBC prop and lighting warehouse earlier than it was transformed into lofts in 1998.
After understanding the historical past of the constructing and spending time binge-watching the present, Ghamsari defined to STOREYS that he was impressed to get a bit extra inventive with the itemizing.
READ: TikTok Video Completely Captures Present Actual Property Market Insanity
“I felt like this was the fitting match due to the historical past of the constructing itself. It’s a historic CBC warehouse, and I assumed to myself, ‘how may I twist this?’ I binged the present with my girlfriend and whereas watching the present I started to consider how I may canvas this,” mentioned Ghamsari.
Within the video, there’s no scarcity of references to the present, with the realtor appearing like You’s predominant character Joe Goldberg, whereas having comparable music taking part in and chatting with/referencing the loft as if he’s stalking it… a trademark of Goldberg’s.
Whereas that is the primary time Ghamsari has made a parody video to showcase a list, he informed STOREYS that he has sturdy video enhancing expertise and likes to do extra than simply publish itemizing picture excursions.
“I make loads of [Instagram] Reels, however I’ve by no means executed something fairly like this earlier than… you already know, nothing cinematic or with angles,” mentioned Ghamsari.
412 – 90 Sumach Avenue
In Toronto’s fast-paced and aggressive actual property market, providing potential consumers greater than only a slideshow of cookie-cutter inside photographs positively looks like a sure-fire solution to get extra eyes on a list.
After all, having a one-of-a-kind itemizing like 90 Sumach positively makes issues simpler. The 2-bedroom laborious loft options grand pillars, 14-foot ceilings, unobstructed nook views, and the uncommon alternative to construct your personal second-floor addition.
412 – 90 Sumach Avenue
Based mostly on the suggestions Ghamsari has acquired from his video, it’s protected to say this isn’t the final time we’ll be seeing the realtor’s inventive facet.
After the video went stay, Ghamsari mentioned two brokers got here to view the itemizing after seeing it on Instagram. Subsequently, the loft bought agency for $150,000 over the $1,199,900 asking value on Monday night.
“I feel general folks had been pleased with it,” mentioned Ghamsari, who added, “I swear by my advertising and marketing technique for my listings and if I’ve to get extra eyes on a singular itemizing, I’ll 110-percent do that once more.”
You’ll be able to watch the total video under.
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