Canadian tech-enabled actual property brokerage Correctly has simply acquired some star energy backing after partnering with superstar actual property personalities the Property Brothers.
Twins Drew and Jonathan Scott are two of the {industry}’s most watched actual property specialists and have helped households make their dream houses a actuality by way of their hit exhibits Property Brothers, Shopping for & Promoting, Brother Vs. Brother, and the Property Brothers at House.
However the pairs’ newest initiative isn’t a brand new residence reno challenge, it’s an funding and partnership with Correctly, a Toronto-based proptech startup remodeling Canadians’ residence shopping for and promoting expertise.
The brothers will carry many years of actual property experience to assist extra Canadians purchase their subsequent residence earlier than promoting their present one by way of a seamless residence shopping for expertise. The Scott Brothers are additionally immediately investing within the firm — a first-of-its-kind actual property funding in Canada.
READ: This Toronto Tech Firm Has Utterly Modified House Shopping for and Promoting
“Correctly is altering the house shopping for expertise in Canada for the higher, and we’re thrilled to supply our experience to assist speed up their mission of constructing shopping for and promoting houses stress-free,” mentioned Drew Scott. “On TV, we assist individuals purchase and promote with ease on a regular basis. Correctly’s distinctive digital instruments carry that TV magic to life, permitting Canadians to purchase their dream residence with none of the standard challenges related to promoting.”
With Correctly, owners can unlock fairness of their present residence earlier than it even hits the market. In different phrases, they will purchase their subsequent residence with out having to hold two mortgages, stay by way of showings, or fear about staging and pictures.
“We’ve been in actual property since we have been 18 years previous — we’ve seen all of the complications,” says Jonathan Scott. “We all the time knew there needed to be a greater method for individuals to purchase and promote, and with Correctly, there’s lastly is. It’s an actual property brokerage for the trendy client, placing them in control of the largest monetary determination of their lives. That’s why we’re not simply partnering with Correctly — we’re investing within the firm as properly.”
Photograph courtesy of Correctly.ca
Unlocking fairness of their present residence additionally permits owners to bid shortly once they discover their dream residence available on the market. Along with permitting prospects to purchase earlier than promoting, Correctly affords Canada’s most correct free residence calculator On the spot Estimate, a $20,000 interest-free advance for residence enhancements Correctly Polish, and a best-in-class Discovery Portal for searching residence listings and beforehand offered houses.
Correctly’s end-to-end companies additionally embody skilled residence prep, staging companies, and a roster of top-rated brokers.
Anshul Ruparell, co-founder and CEO, Correctly mentioned the corporate is on a mission to assist Canadians purchase their subsequent residence with “dramatically much less friction and shocking simplicity.”
“Drew and Jonathan Scott are extensively cherished for a cause: they make actual property much less intimidating — they usually make it enjoyable. Having them be part of our staff brings us an enormous step nearer to creating certain Canadians get the true property expertise they deserve,” mentioned Ruparell.
Having operated within the Better Toronto Space since August 2020, Correctly is gearing as much as develop its industry-leading digital instruments and companies to the remainder of Canada in 2022.
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